196-222 King’s Road, London
Donald Insall Associates provided historic building advice to the Cadogan Estate and architects Paul Davis and Partners on proposals to redevelop 196-222 King’s Road, for which planning permission has been granted. The buildings include the Trafalgar Public House, Friese Green House and the Habitat store and Curzon Cinema building. The latter was constructed in the 1930s as the Gaumont Palace Cinema Theatre and designed by the well-known cinema architect William Edward Trent. Insall assessed the historical and architectural significance of the buildings and provided a justification for the proposals in heritage terms in accordance with planning policy.
The buildings are not listed or included in a conservation area but lie within the setting of two conservation areas and nearby listed buildings. Our assessment found that while the majority of the buildings on the site are of mediocre architectural quality and of no historic interest, the former cinema building, although substantially altered with its original interior replaced, is a heritage asset and elements of its exterior contribute positively to the setting of the nearby designated heritage assets. This informed the proposal to retain and enhance the handsome central portion of the cinema façade and replace the flanking architecture with new buildings of high-quality design.